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Baby

New & featured

Up to 30% off

baby gifts*

Online only.

15% off

select Cerebelly, Amara & Serenity baby food*

20% off

select diapers*

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Feel-good finds

New

Tubby Todd Bath Co.

Clean ingredients for sensitive skin. Now only at Target

New

Discover Nara Organics

Clean, organic baby formula.

New

Canopy baby essentials

Reimagined products to help you build your wellness routine.

New

Make Little Spoon part of your routine

Clean, nutritious meals for babies & toddlers.

Valentine’s Day gifts for your littlest love

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Character gifts little ones love under $11

New

Super-sweet baby & toddler looks

Sponsored

New lower prices in Baby

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Create the nursery of your dreams

Find the trending themes & styles to make it special.

Taking Cara Babies

Taking Cara Babies

Discover registry must-haves handpicked by a neonatal nurse & baby sleep expert trusted by millions.

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Your go-to for baby gear & registry advice

Get free personalized support from a trained baby specialist.

Target baby concierge powered by tot squad

Create, manage or find a Baby Registry

Celebrate new babies & their caregivers in ways they’ll love.

15% off registry completion

Get a bonus & save on anything left on your registry.

Free welcome kit

Get started with over $100 worth of samples from favorite baby brands & save more with bonuses. Terms & conditions apply.

Over 20 deals of 20% off

Access exclusive deals for babies & caregivers all year long with

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